Case Study/
Artivive' Onboarding Redesign
Artivive is an Augmented Reality tool that allows artists to create new dimensions of art by linking classical with digital art.
Problem
Artivive is struggling to engage new users with the platform due to lack of understanding of the product during the onboarding process.
Goal
Reduce the learning curve for new users and enhance their overall experience by improving the web’s homepage and Sign up process.
User Journey
User expectations:
1 . Clear online information about the product and its price.
2 . Find a tool that brings art to life and requires no technical knowledge.
Research
Usability Testing - The current Artivive website was tested in person and remotely with 6 users to collect design insights.
Interview - We spoke to 8 artists about their challenges and thoughts regarding Art today and its relationship with technology.
Key findings
1 . Confusing layout
2 . Unappealing commercial visuals
3 . Misleading tech proficiency
4 . Insufficient tool introduction
Solutions
1 . Site architecture
Reconstruct the website’s layout, differentiating informative content from the marketplace and clearly separating content for artists and businesses, to better communicate with the main target audience
2 . Onboarding
. Incorporate a simple, clear overview of the AR art creation process on the homepage
. During registration, outline the various plan options and their features to prevent misaligned user expectations
3 . Communication
. Use clear and unambiguous language, particularly regarding pricing and required technical expertise
. Replace technical jargon with terms familiar to all users
4 . Navigation
. Improve user navigation by integrating feedback mechanisms, system statuses and prominent CTAs, to ensure user control and freedom at all times
. Swap out unnecessary steps or elements that can confuse or distract the users
Upon prototype test, we witnessed the following improvements:
1 . Users quickly grasped Artivive's purpose and benefits within 15 seconds.
2 . The site's visual appeal boosted artist engagement.
3 . User experience improved with a clearer interface and better navigation.
